The Salvatore Ferragamo story begins in the United States in 1919 when he bought the Hollywood Boot Shop and stated that the same high level management that had previously been used successfully would be employed for this new venture. At the time, his claim to be the “shoemaker to the stars” certainly pulled no punches.
Salvatore Ferragamo Handbags: The Road to Expansion
Salvatore Ferragamo himself never minced either his words or his ambitions and his successors are no different in 2011. This means that the aggressive market plans and focus on top-end clients, including some of the most famous and powerful women of the 20th Century, has not been forgotten by the management team today. Actually the expansion into producing Salvatore Ferragamo handbags only emerged in recent years, after Salvatore Ferragamo’s death in 1960 at the of 62. The management team was not slow to expand the product portfolio to include handbags, eyewear, watches, perfume and silk scarves.
2011 Salvatore Ferragamo S.p.A.
The Salvatore Ferragamo Company is not afraid to dip into the past in order to find inspiration for the future. The favorite reference point for Salvatore Ferragamo handbags is their allure to potential buyers thanks to their close connection to top Hollywood film stars. Many have carried them as they have arrived at the Oscar ceremonies over the years. As Salvatore Ferragamo S.p.A (Public Limited liability Company) moves towards a new IPO on the Italian Stock Exchange, the value of Salvatore Ferragamo handbags together with those top models who have been carrying them at the 2012 spring fashion show in Milan cannot be underestimated. The Salvatore Ferragamo Company has no doubts, nor will it underplay the strength of all its products. These include its eye-catching handbags to make sure that the IPO is a success.
What Is the Secret Allure of Salvatore Ferragamo Handbags?
One of the key design factors that set a Salvatore Ferragamo handbag apart is that the look and the feel of these handbags is unique. Whereas other designer label handbag manufacturers have decided to launch an economy range, in order to increase turnover and gain leverage from selling lower cost copies or derivatives of their designer range, Salvatore Ferragamo has not taken this route. The unique design of Salvatore Ferragamo handbags, together with their superior quality, has made these handbags as attractive today as they were when first launched in the early 1960s.
How Does Salvatore Ferragamo Manage to Keep the Unique Design Lead?
Creative director Massimiliano Giornetti has maintained a totally focused approach to making sure that fans and customers of Salvatore Ferragamo handbags are never disappointed. Unlike other rival handbag producers, Salvatore Ferragamo's design team is firmly rooted in the company's home base of Florence. Whereas other handbag manufacturers have decided to subcontract their handbag production to cheaper factories in Asia or Africa, Salvatore Ferragamo have decided to avoid this option to reduce manufacturing costs that could risk compromising the quality of the Salvatore handbags. Italian designed and produced in Italy these handbags come from the "bel paese" without compromise.
The Cost of Quality
Many experts and critics in the Italian fashion sector were strident in criticizing Salvatore Ferragamo for not making the move into the mass production markets. As they pointed out at the time, if D&G could be the mass market label for the Dolce and Gabbana luxury label range, and Emporio Armani could allow people of modest means to get their hands on a designer product, what was Salvatore Ferragamo doing? The response was dry and to the point. “So we can produce a white tee-shirt that would cost $20, just to have ours or another designer logo on it, that probably cost $0.50 cents to produce.” Salvatore Ferragamo has continued to adhere to this drive in quality.
Salvatore Ferragamo Handbags Hold No Compromise!
Given the benefit of hindsight and the cost of mistakes made by other leading Italian design houses, Salvatore Ferragamo has made a smart move to avoid the mass market. As other competitors quietly exit the mass market and the “cheap” brands are consigned to the dustbin where they belong, the Salvatore Ferragamo brand has remained strong and focused. When you are ready to buy your first Salvatore Ferragamo handbag, or even your twentieth, you can rest assured that you will not be buying a cheap fake, given that you are shopping in an official Salvatore Ferragamo store. Some may have criticized Salvatore Ferragamo for not reaching out to the mass market, but so far the focus on the top niche markets have served them well both in the past and also today.